“…I have spent a few moments to sing his memory, since he rests in glory…”
Pancho Datos was created in honour of Ricardo Grijalva de Leon, a Mexican poet who in 1947 wrote his book on the Mexican Revolution, of which the fictional protagonist and the title itself was: Pancho Datos
Life is about stories and vice versa: stories are about life. A proud story of the Mexican Revolution deserves a revival in its proud Mexican history. And what better way than through a delicious Mexican owned and produced spirit, which can be sipped on whilst telling the stories of our own lives?